The owner of the brand, Animex, is a leader in cold cuts production on the Polish market, with whom we work on all its brands. The company is the owner of well-known cold cuts called Morliny, Berlinki sausages or the iconic Krakus. The new Berlinek product website reflects the values and character of the brand. It is distinguished by simplicity and modern character. The dominant navy blue colour and the presentation of packshots was broken by the images of brand heroes.
Customer’s requirements regarding the form and appearance assumed compliance with the brand book, therefore the basis of the project is a navy blue, characteristic background. The website is made as a one page, which means that all sections can be reached without reloading to subsequent subpages. We presented the product offer using interesting animations. Brand heroes – humanised sausages, which comment on particular sections of the website, complete the whole concept.